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It is Strait Brands' continuing ambition to build a solid business around strong branding and product excellence.
Within its formidable brand portfolio it has Strait Brands, Strait Drinks, Strait Fine Food, Strait Vodka, Strait Dry Gin, and The Tamar Distillery.
Future acquisitions will deliver enormous brand strength, intellectual property and technical expertise and further potential for growth into other food and beverage sectors.
The trademark Strait, will be appended to the company’s expanding range of Tasmanian premium quality spirits. It is now registered in 27 countries, including the whole of the European Community, the United States, and the Russian Federation.
The management team intends to create a strong, profitable business, building on what is already a significant and increasingly prominent corporate profile in Tasmania, Australia and overseas.
The vertical integration of production, wholesale and retail provides additional potential income - profit - streams, while the horizontal integration of complementary brands is pivotal in strengthening the opportunities being presented across the corporate entity.
The Strait Brands’ Vision is:
To create a premium range of innovative products, reflecting - and leading - an ever-changing world marketplace - spearheaded by Strait Vodka and Strait Dry Gin To build a portfolio of premium quality Tasmanian food and beverage and complementary brands that provide asset value and further impetus for possible flotation during the 3-5 years company development phase. - To be regarded by customers as exciting, honest and persistent in the pursuit of quality.
To be known for a can-do, energetic approach that benefits the whole Tasmanian community. To contribute aggressively to the growing economy of Tasmania and to adopt and promote the ideals of innovation, brand values and excellence promoted by Brand Tasmania. To create long-term jobs for people with specific and complementary expertise and to be a caring business providing secure employment in a safe and happy environment. To be admired, even feared, by its peers and to be an inspiration to Tasmanian businesses, budding and existing entrepreneurs who might see Strait Brands as a potential exit vehicle for their own products and services. To ensure suppliers are proud to be associated with the business and committed to provide quality service. To consistently surpass its financial targets and continually add value to the investments and confidence of its shareholders.
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