To build an internationally-recognised Fine Food and Beverage business through the creation of a portfolio of strongly branded Tasmanian products with a reputation for excellence.
To enhance bottom line profit growth by developing a group of businesses that are vertically and horizontally integrated and compatible.
To identify, purchase and integrate, Tasmanian food and beverage brands with potential for growth in international markets.
To continually add value to the business for the ultimate benefit of employees and shareholders.
In the first instance this will be achieved by:
Establishing a commercial white spirits distillery, production and packaging facility in Tasmania's Tamar Valley - the home of Strait Vodka.
Maximising all opportunities presented by a joint venture contract with Vozdka Pty. Ltd. to sell a minimum 50,000 bottles per annum into Russia for the first six years - and beyond.
Purchasing and integrating Tasmanian fine food and beverage businesses that are already exporting or have the potential to expand into an international market.
Developing heritage buildings at the former Launceston Gasworks to create tourism and hospitality attractions that promote Strait Brands’ products to an international audience and substantially enhance bottom line profit.
