Strait Brands

Philip and Donna Ridyard and the CGU Business Excellence Emerging Industry Award 2007.
Strong and rapid progress has been recognised with Strait Drinks winning the Emerging Industry category in the CGU Launceston Chamber of Commerce Business Excellence Awards 2007.

It follows a runners-up award in the New Exporter category in the 2006 competition.

Chairman of the judges Geoff Fader, said winners demonstrated quality in everything they did across their businesses.

NEW PACKAGING EMPHASISES POINT OF DIFFERENCE

STRAIT DRINKS will re-launch its premium spirits portfolio in entirely new packaging in December 2007. (NOVEMBER 21, 2007) Strait Vodka, Strait Dry Gin and Strait Tasmanian Native Pepperberry Vodka have all been upgraded with the gin and pepperberry vodka now bearing the bronze medals earned at the International Wines and Spirits Competition, in the UK, in 2006.
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TRADE MISSION SUCCESS

A THREE week trade mission to Asia has led to a likely launch of the entire Strait Drinks portfolio into the Chinese capital Beijing before the end of 2007. (SEPTEMBER 9, 2007)

A successful brand presentation in Jakarta, Indonesia, was followed by a week in Beijing selecting a prospective importer and conducting market intelligence ahead of an initial launch to top Chinese hospitality personalities in December.

GILLON TAKES 10 PER CENT STAKE IN STRAIT

THE Melbourne-based Gillon Group of Companies has taken a 10 per cent stake in Strait Brands Pty. Ltd., parent company of award-winning Tasmanian spirits producer Strait Drinks. (November 23, 2007)

With a combination of funding for new production facilities, plant and equipment, cash flow for further expansion and professional expertise from within the group, the investment is worth $1.1m.

In addition, Gillon Group, which trades on five continents, will have exclusivity to develop 10 high profile export markets for Strait.